Liverpool FC & Intellectual Property Office
The iPaper have exclusively reported on Liverpool FC’s attempts to win trademarks for popular terms used by the club’s fans.
According to the report, “Football club filed (an) application with the Intellectual Property Office (for ‘Allez, Allez, Allez’) alongside words ‘Liverpool’ and ‘6 times’.
We knew about attempts to trademark ‘Liverpool’
Last week, attention was raised to FSG’s attempts to trademark the word ‘Liverpool’.
The Spirit of Shankly posted the following reaction to FSG’s activities, strongly condemning their efforts to trademark the name of their city.
Liverpool Is Not For Trademarking
After a magnificent summer of optimism & celebration we are alarmed at FSGs proposals to copyright the name ‘Liverpool’.
This will alienate many fans who cherish the independents who add so much to our fan culture… https://t.co/bsGqHZzKlm pic.twitter.com/Ua42ewtARj
— Spirit of Shankly (@spiritofshankly) July 25, 2019
‘6 times’ & ‘Allez, Allez, Allez’
Yet, the iPaper now reveal that FSG seem to have gone much further in pursuing intellectual property rights:
Liverpool attempted to trademark “Allez Allez Allez” – words to a terrace chant that had been sung by at least six clubs before they adopted it.
Other recent trademark applications by the club include “6 times” – referencing their sixth European title last month.
The good news for Liverpool fans concerned about these trademark issues is that FSG have so far failed to secure any of these words.
Yet, many fans remain upset about FSG’s efforts in the first place.
Exclusive: Liverpool tried to trade mark “Allez Allez Allez” — words to a terrace chant that has been sung by at least six clubs before they adopted it. Story @ipapersport: https://t.co/7zxmL8Kn60
— Sam Cunningham (@samcunningham) July 30, 2019
Social media reaction
Sell to buy. The FSG way. I fucking hate them.
Record profits on and off the pitch and we can’t even afford to pay the tab in the Solly. Fuck off.
— James Cutler (@cutz10) July 24, 2019
FSG's no 1 Summer target.
Trademark "Liverpool"
— Que sera sera (@redlfc180) July 29, 2019
About 90% of you don't deserve this Liverpool team. What did we all go through with Hicks and Gillett, Hodgson and Rodgers, for? Short fucking memories. If you haven't noticed, this club has been run flawlessly by FSG while getting results on the pitch. Ungrateful clowns.
— Dave Knott (@ShutterDub) July 27, 2019
Also see: Are Liverpool’s preseason struggles a sign of things to come? | Premier League
Liverpool boss Jurgen Klopp was reportedly tempted to pursue a move for Franck Ribery this summer
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